Avicii, born Tim Bergling in 1989, the son of a Swedish sitcom actress and a businessman, tragically took his own life on April 20th, which sent shock waves through the entire music community, not just the electronic genre. But it was a particular shock to Per Sundin, the head of Universal Music Sweden, who had been holding conversations via phone and email with Avicii only a day after he arrived in Oman, the country in which Avicii died less than two weeks later.
According to Per, Avicii and his management team were making future collaboration plans, choosing which artists to approach. He was also apparently too excited about his work to take a break. Per said:
“All his notes were in happy mode, he loved what he had created.”
Joe Janiak, a songwriter-producer known for hits with Tove Lo and Ellie Goulding, told of his time with Avicii before he left for Oman, stating that they were producing together and making new sounds, and that Avicii told him that he would be in touch when he came back from Oman.
“You could tell he had spent a long time figuring out the puzzle, and he was trying to take charge of his life,” Janiak says. “He seemed pumped. That’s the shocking thing. He didn’t seem like a guy at the end of his days.”