In a recent post on Facebook, Coyu shared his feelings and thoughts about leaving tech house to pursue a new adventure. He recently had to make a tough decision: keep producing tech house for huge financial gains or to create techno music that he’s passionate about, even though it’s not quite as popular.
Coyu decided to follow his heart and released a heartfelt statement on Facebook:
“Slowly we have released less [tech house music] until there came a moment that I said: it's over. Economically it was very profitable, but I couldn't take it anymore. Many important people in the industry told me I was crazy, that to stop releasing tech house was nonsense. They suggested a lot of things to me, among them launching a sub-label to continue releasing and making cash. But I didn't listen to them.”
Coyu went on to say that tech house is no longer a genre that contributes musically, but still respects those that continue to support it.
“I'm sorry to say that tech house as a genre has totally degenerated. It has been commercialized and massified in a way that it no longer contributes musically, it's no longer me. I respect enormously all those who continue to support the genre. I understand that they don't do it for economic reasons but because they continue to love it. I wish I could say the same. I don't love it anymore.”
The label turns ten years old this year and we will undoubtedly see huge changes through their new music. Coyu has dreams to start releasing music that starts defining how tomorrow’s music sounds like.
“I feel that the time has come to stop being a label that releases music that works to start defining how tracks will sound tomorrow. These are the first steps. We still have a lot of work ahead of us. But believe me, we are in it and we are going to give you our soul.”
We wish you the best on your new adventure, Coyu! Read his full statement below.